Is it Possible to Innovate Without Being Absurd?

June 18, 2018



By Jessica Bumpus


Following on from a piece I wrote a couple of years ago here on NOWFASHION.COM about whether men actually wear the clothes we see on the catwalk, it feels right to point out once again that there is a difficulty in the category when it comes to bridging the gap between innovation and absurdity. By which I mean: clothes people want to wear and clothes people can’t wear. 


Read the article here: NOWFASHION

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