Is it Possible to Innovate Without Being Absurd?


FROM NOWFASHION

By Jessica Bumpus

Following on from a piece I wrote a couple of years ago here on NOWFASHION.COM about whether men actually wear the clothes we see on the catwalk, it feels right to point out once again that there is a difficulty in the category when it comes to bridging the gap between innovation and absurdity. By which I mean: clothes people want to wear and clothes people can’t wear.

Read the article here: NOWFASHION


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