Is it Possible to Innovate Without Being Absurd?


By Jessica Bumpus

Following on from a piece I wrote a couple of years ago here on NOWFASHION.COM about whether men actually wear the clothes we see on the catwalk, it feels right to point out once again that there is a difficulty in the category when it comes to bridging the gap between innovation and absurdity. By which I mean: clothes people want to wear and clothes people can’t wear.

Read the article here: NOWFASHION

Recent Posts
Search By Tags
No tags yet.
Follow Us
  • Facebook Basic Square
  • Twitter Basic Square
  • Instagram Social Icon
  • Pinterest Social Icon

Contact Us


T: +44 (0)20 7915 5511



follow Us


  • White Facebook Icon
  • White Twitter Icon
  • White Instagram Icon

© 2020 MA Menswear. All Rights Reserved.